Store shelf strategy

Name: Store shelf strategy
Uploaded: 2010-08-26
Duration: 1 min 32 s
Description: Dr. Venkatesh Shankar, Coleman Chair and Professor of Marketing at Texas A&M University's Mays Business School, discusses his research that shows retailers can increase sales by placing items frequently purchased in tandem closer together. For more information, visit http://maysbusiness.tamu.edu/index.php/store-shelf-strategy/.

Mays Business School

Dr. Venkatesh Shankar, Coleman Chair and Professor of Marketing at Texas A&M University's Mays Business School, discusses his research that shows retailers can increase sales by placing items frequently purchased in tandem closer together. For more information, visit http://maysbusiness.tamu.edu/index.php/store-shelf-strategy/.